Sunday, December 14, 2008

transmedia update

A panel featuring 2 of the smartest people I know when it comes to understanding the power of transmedia and how entertainment is more and more converging as we all move to deliver content through the same digital channels. Jesse Alexander brought transmedia to NBC with his work on Heroes and Bill Gannon is flying the flag over at Lucasfilm.

Here is the book that Jesse and Bill reference, Convergence Culture by Henry Jenkins.

More and more, as game creators we have the potential to create properties that can be explored beyond gaming. This doesn't just have to be major big budget properties, like EA's recent Dead Space IP that launched with an animated feature & comic. There are so many low fidelity ways to create and deliver stories now, with comics, digital graphic novels and indie games. This is not cheesy brand exploitation. I'm talking about cool, authentic content that is created with care and love and can stand on its own.

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